Search Engine Optimization

Keyword Research

The goal is to get your website to show on page #1 of Google when people use ‘search terms’ or ‘keywords’ that relate to your products and services.

Unfortunately, we come across so many businesses who have failed to do this properly. They blindly throw up a website with no plan or direction and wonder why they aren’t getting any results. The keywords they are trying to target simply don’t have any search traffic (not even number one rankings would help).

We’re talking about potential customer traffic, and as much as possible. These are the searchers interested in buying your products or services! Before you can capture this buyer targeted traffic you have to understand what they are searching for, this is where comprehensive keyword research comes in. We identify the highest volume keywords your target market and competitors’ customers using to search for your products.
We find this out by reviewing your site to ensure you are targeting the most relevant, high search volume keywords in your market. This helps us weed out the winners from the losers.

SEO Audit & Link Building

An SEO link audit will reveal which (if any) of the site’s links pose some form of risk. It will also expose low-quality links and identify which links probably deliver the greatest value.

Our SEO audit provides prospective clients the opportunity to have their website and overall online marketing strategy analyzed by Inspiworks’ SEO professionals. The resulting recommendations can then be used to help you increase rankings and conversions for your business.

The ongoing process of SEO is link building. This is a difficult process that can ruin your website if not done correctly, so we do this slooooooowly, and under the radar. We aren’t one of those SEO companies that will build thousands of links from any old site, as search engines are making it clear (via the search results) that these links have little effect. We want good links from good websites, and we want the links to still be there in 5 years time.
How we go about this exactly depends entirely on your website. It’s invariably much much easier if your site has great content. If you are committed to creating a content rich site that is interesting and updated, then links and search engine results will naturally follow.

Competitor Research

Quite often, your major offline competitors are not always your biggest competitors in the search engines. Identifying who your real competitors are in the search engines is extremely important.

One of the advantages of the internet is been able to reach a wide audience in seconds. With this comes greater competition as you are not only competing against local companies but the entire industry online. It is important to understand that other companies are also using the same keywords to target the same audience you are.

By using Inspiworks’ SEO service, we analysis your competitors strategies to come up with the best plan of action for your company. Be better than the rest when you choose to work with the SEO team here at Inspiworks.

Local SEO

For businesses that rely on or target customers within a geographical location, local SEO can be really helpful in telling search engines where your business resides and which region your business is relevant to.

For most websites and business that operate largely on the Internet, getting yourself known on the web is the top priority. But for local, brick-and-mortar businesses, the benefits of good SEO content aren’t always apparent. These businesses just want to attract local customers, and here we come into play.

By utilising specific keywords, taking advantage of local listings on the Internet, encouraging reviews and maintaining a consistent social media presence, we can take advantage of current SEO trends to gain a strong competitive edge.

­ Approximately 30 percent of Internet searches are for local products and services.